Thomas speaks to iGB about the sports betting industry and how operators are inevitably going to move towards improved product as marketing spend declines, as well as how clever operators will know the power of cross-channel marketing when retaining customers.
Marc Thomas, Metric Gaming COO, on where to find innovation in US sports betting
Thomas speaks to iGB about the sports betting industry and how operators are inevitably going to move towards improved product as marketing spend declines, as well as how clever operators will know the power of cross-channel marketing when retaining customers.
