Sports betting service provider Sportradar has signed two new agreements with the New York Jets and Baltimore Ravens, to provide its ad:s sports betting marketing technology to the NFL franchises.
The supplier said the data-driven product will help each team enhance and refine their sponsorship and affiliate marketing strategies for legal sports betting partners.
This, it said, will help to maximize the teams’ sponsor performance, and unlock new opportunities for their wagering partners in the sports betting market.
Sportradar said its ad:s solution will inform dynamic creative assets and produce data-driven content to be featured in programmatic advertising campaigns in order to personalize the fan experience and deepen the level of engagement between the teams and their fans.
The partnerships mark the first time that major US professional sports teams have partnered with a business for betting marketing technology.
Read the full story on iGB North America.