Zynga acquires mobile growth platform Storemaven

Zynga, a wholly owned publishing label of video game giant Take-Two Interactive Software, has acquired mobile growth and app store optimisation (ASO) technologies specialist Storemaven.

Financial terms of the deal were not disclosed, but it was confirmed that the Storemaven team will combine its mobile technologies with Zynga’s global portfolio and Chartboost’s advertising platform to offer a wider service to customers. Zynga acquired Chartboost last year for $250m.

Founded in Israel in 2015, Storemaven creates mobile growth and ASO technologies, helping mobile companies and game developers optimise creatives, conduct growth experiments, and measure performance.

The deal comes after Zynga was itself acquired by Take-Two Interactive Software in May in a deal worth $12.7bn (£10.9bn/€12.5bn).

“Zynga has always invested in publishing technology, experimentation, and analytics that connect players to the fun and engaging experiences that we create,” Zynga’s executive vice-president and chief data officer Alex Tremblay said.

“With our acquisition of Storemaven, we gain additional, unmatched technologies and expertise to expand Zynga’s publishing platform and solidify our leading position in the marketplace.

“Storemaven brings world-class optimisation and intelligence technologies that are crucial to the success of publishing mobile games. We are excited to officially welcome this talented team to the Zynga family.”

Storemaven chief executive and co-founder Gad Maor added: “Zynga’s rich culture in data-driven decision making and innovation, expansive reach, and enormous ambitions have made them an important partner for us.

“This combination allows us to maximise the impact of our expertise and products. We look forward to combining our technologies and unique culture with Zynga’s massive portfolio and Chartboost’s advertising platform, opening the door to building a world-class publishing platform that will launch global hits at scale.”

Original Article